Morrisville, North Carolina, United States·Marketing·Full-time
Overview
We’re looking for a Marketing Manager to drive Eton Solution’s brand voice, communications, and marketing plan across all channels and develop and implement successful content and campaign strategies.
This will help the VP of marketing organize, manage, and execute all marketing activities. This includes event logistics, marketing calendar management, website updates and phase rollouts, content library management, campaign setup/organization/execution, lead sourcing, LinkedIn account management, monthly and quarterly reporting, and project management with agencies and other activities.
Duties/Responsibilities:
- Coordinate and attend industry events
- Develop marketing strategies for projects, including company websites and social media
- Assist in writing and creating content across various channels both print and digital
- Manage and execute marketing campaigns from start to finish
- Work closely with the sales team on supporting their needs
- Create and execute lead generation programs
- Analyze data to determine campaign efficiency
- Ensure creative marketing materials undergo regular review and adhere to brand guidelines
- Develop, manage and communicate marketing plans, campaign results and project recommendations
- Work with external partners including creative agency and PR agency
Requirements
- Degree in marketing or related business curriculum
- Excellent writing skills
- Familiarity with marketing automation technology like Pardot.
- Comfortable working independently
- Ability to work with senior leaders
- Willingness to learn new tools and skills
- Modern understanding of marketing best practices and strategies
- Strong organization and prioritization skills
- Ability to work well in a fast-paced, collaborative environment
- Strong understanding of Microsoft Office programs, especially PowerPoint
- Excellent analytical, communication and presentation skills
- Experience with Adobe Creative Suite a plus
- Prefer canidate located in Raleigh, Durham, or Chapel-Hill area